Cathy Alessandra is the Founder/CEO/Publisher. Cathy’s first magazine, What’s Up For Kids, was founded in 1995 based on the need of finding information about local events and activities – all in one place. What started as a 4 page newsletter and 1000 copies has grown to a 32 page full color glossy magazine with a print circulation of 20,000.
During the years of growing her first company, What’s Up For Kids, LLC, she experienced the struggle of juggling 3 babies and a business from a home office. Cathy wanted to help mompreneurs like herself launch and grow a business while enjoying all the benefits of motherhood – without suffering “SuperMom” or “SuperWoman” Fatigue. Cathy thrives on being an entrepreneur and began the National Association of Entrepreneur Moms (NAOEM) at the beginning of 2009 to empower entrepreneur moms with information, tools and resources so they could pursue their passion and balance their life.
In 2011, Cathy made a shift from the association model and launched her new magazine and incorporated NAOEM into Today’s Innovative Woman- The Source for Your Success! Today’s Innovative Woman is a magazine for smart, savvy women entrepreneurs featuring the hottest tips and latest trends in business. From sales and marketing, to branding and social media – from fashion and beauty to home and family, it’s ALL covered for the successful woman on the go! For more information about Alessandra Media Group LLC or either of our publications, please visit Cathy Alessandra.com
JJ Flizanes is an Empowerment Strategist. She is the Director of Invisible Fitness, an Amazon best-selling author of Fit 2 Love: How to Get Physically, Emotionally, and Spiritually Fit to Attract the Love of Your Life, and author of Knack Absolute Abs: Routines for a Fit and Firm Core. She was named Best Personal Trainer in Los Angeles for 2007 by Elite Traveler Magazine.
JJ vividly reminds us that the word ‘fitness’ is not just about the state of one’s physical body, but also the factors which determine a person’s overall well being.
And, for JJ, the key components in all these areas are ‘invisible’ — balanced support structures of nutrition, emotional centeredness and health. A favorite of journalists and the media for her depth of knowledge and vibrant personality, JJ, a contributing expert for Get Active Magazine, has also been featured in many national magazines, including Shape, Fitness, Muscle and Fitness HERS, Elegant Bride, and Women’s Health as well as appeared on NBC, CBS, Fox 11 and KTLA. She is also a video expert for About.com and regular contributor for The Daily Love.
JJ launched her professional career in 1996 as the Foundations Director for the New York Sports Club, where she designed curriculum and in-house certification for new and previously uncertified fitness trainers. She has also been certified by the American Council on Exercise (ACE), International Sports Science Association (ISSA), and the Resistance Training Specialist Program (RTS).
With a focus on biomechanics, JJ has lectured for The Learning Annex and as a featured speaker for New York Times Bestselling Author of The Millionaire Mind, T. Harv Ecker’s Peak Potentials seminars, as well as corporate clients, including Pacific Gas and Electric, Hanson Engineering, and Jostens, Inc. She is the Wellness Expert for KFC International, the Health and Fitness Expert for the National Association of Entrepreneur Moms, and a Fitness Expert for Nourishing Wellness Medical Center.
She has been working in the health and wellness industry for 15 years, as a fitness trainer with a knack for helping her clients become more self-aware and self-empowered through her ability to quickly identify and pinpoint problem areas, and then create simple solutions involving exercise, nutrition and mindset changes. She is the Host of the new iTunes Podcast Show Fit 2 Love: Physical, Emotional and Spiritual Fitness for the Happy Life You Deserve which is six day a week video and audio show.
What sets JJ apart from her Celebrity Fitness counterparts is the holistic approach to getting results. Over the last fourteen years she has studied, used and applied Positive Psychology, Neuro-Linguistic Programming (NLP), Eye Movement Desensitization and Reprocessing (EMDR), Emotional Freedom Technique (EFT), Law of Attraction, Quantum Physics, Non Violent Communication, Imago Therapy, and Hypnotherapy. JJ Flizanes has proven that she’s not only an expert in matters of the body and fitness—she’s an insightful and provocative author who delivers a timely message about matters of the heart.
Fit 2 Love: How to Get Physically, Emotionally and Spiritually Fit to Attract the Love of Your Life will be released in its second edition with Balboa Press in January of 2015.